A giant floating heart has become Hong Kong’s latest photographic sensation, attracting couples to pose with the oversized balloons unveiled on Valentine’s Day.

The Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.

The Chubby Hearts Hong Kong project launched on Wednesday with the installation’s largest balloon, measuring 12 metres in diameter, going up at Statue Square in Central. Smaller balloons will pop up in various locations across the city over the next 10 days.

The Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.

The project, by UK designer Anya Hindmarch, is presented by the government-funded Hong Kong Design Centre. It is part of the authorities’ drive to bring large-scale “mega events” to the city in a bid to boost an economy struggling to recover after Covid-19.

The Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.

Speaking at the installation’s launch event at Statue Square, Chief Executive John Lee wished the public a Happy Lunar New Year and a Happy Valentine’s Day.

The Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.

“I trust your hearts are all as ‘chubby’ as mine is, on this splendid day, where romance is in the air – or soon will be,” Lee said.

The Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.

He also thanked Hindmarch, who was at the event, for coming to Hong Kong.

The Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.

“Apart from showcasing Hong Kong’s innovative heart and dynamism, Chubby Hearts has inspired a variety of creative exchanges, between global designers such as Ms Hindmarch and Hong Kong’s own high-flying talent,” Lee added.

Chief Executive John Lee (right) and his wife attend Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.

The Hong Kong Design Centre will announce the pop-up locations of the installation at 7 am every day on its website. The locations include the Clock Tower in Tsim Sha Tsui, PMQ in Central and Temple Street in Yau Ma Tei, according to the Hong Kong Design Centre’s Facebook page.

The Chubby Hearts Hong Kong Launch Event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
The Chubby Hearts Hong Kong launch event at Statue Square Gardens, Central, on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up in Kennedy Town on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up in Kennedy Town on February 14, 2024. Photo: Kyle Lam/HKFP.
People walk in the street in Mong Kok on February 14, 2024. Photo: Kyle Lam/HKFP.
People walk in the street in Mong Kok on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up at the Flower Market in Mong Kok on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up at the Flower Market in Mong Kok on February 14, 2024. Photo: Kyle Lam/HKFP.
A man holds a bouquet at the Flower Market in Mong Kok on February 14, 2024. Photo: Kyle Lam/HKFP.
A man holds a bouquet at the Flower Market in Mong Kok on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up in Kennedy Town on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up in Kennedy Town on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up in Kennedy Town on February 14, 2024. Photo: Kyle Lam/HKFP.
A Chubby Hearts balloon pops up in Kennedy Town on February 14, 2024. Photo: Kyle Lam/HKFP. Credit: KYLE_LAM.Y.K

Words by Hillary Leung.

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Kyle Lam is a Hong Kong Baptist University graduate who has worked as a photojournalist and reporter since 2013. His work has been published by HK01, the European Pressphoto Agency, Bloomberg and Ming Pao. Lam is the recipient of several prizes from the Hong Kong Press Photographers Association and Human Rights Press Awards.